Breast Cancer Typing Test
Today everybody talks about breast self-examination. Truth is you become so familiar with your body that you begin to miss the very signs you are supposed to watch-out for.
We wanted to point out how easy it is to become oblivious to little cues on your body.
So we tapped into a design feature present on every keyboard. You spend hours working on your keyboard everyday. But have you ever noticed the bumps on the F and J keys?
We brought the idea alive through interactive banners on desk-top version of popular websites, reaching thousands of women in the UAE.