VW
BLINK 2018
Objective
Get people to consider buying a Volkswagen during the sale when unbelievably great offers are available.
Insight
Buying a car is a lengthy, much-debated and long-drawn process. People often do a lot of research, compare cars, take test drives before they decide on which car to buy. All this is fine, except when the Volkswagen sale is on.
Then it looks like procrastination.
Idea
Deals so good, you could miss out on even if you blink.
