EVAPORATED MILK VARIANTS
Increase consumption of Rainbow Evaporated Milk by launching variants – Low-Fat and Cardamom, which can fit in to a specific day part.
Home-makers look forward to their mid-morning break, post a flurry of activities in the morning. During this break, they like to catch up with their close friends and tea is an integral part of these catch ups. It is also the time for trying out new things because they are within their close circle.
Own the 11 am tea moments and created occasion-based communication, making 11 am catch up moments magical with Cardamom and Low-Fat variants.