Project Runway is a reality show where budding fashion designers are given tasks by the judges which they perform in front of them. D3, the creative business community was one of the main sponsors for Project Runway. The first episode of Project Runway Middle East was launched on the grounds of D3 and the final episode was broadcast live from D3.
To commemorate this, D3 wanted to be showcased as the ultimate destination for all those connected with the fashion industry.
We created a TVC that showcases what D3 is all about, what transpires in this eclectic environment and conveys the kind of energy that the community exudes. The 30-sec spot ran on MBC channels during the telecast of Project Runway.