Elevating an everyday snack to become part of a premium experience.

How does a snack pack with an ordinary look get a premium place on the consumer’s table, at no extra cost?

The responsibility was to make Prime Nuts belong in the premium category in the consumer’s mind while still keeping the price affordable. To break out of the clutter in the nuts category, it had to look at the larger category of savoury snacks to plan a complete makeover. 

A complete reinvention meant a re-look at the pack dimensions, material, colour, typography, visual and printing technique. Premium colours such as deep red and fresh green, among others, replaced dull blue. Rich foil paper with matt texture replaced thin plastic.

The result was a premium-looking snack pack for those who prefer a more premium experience.