Helping children achieve their full potential.

The Value of Education is an independent consumer research study into global education trends, commissioned by HSBC. It provides authoritative insights into parents’ attitudes and behaviour towards their children’s education around the world.

The report highlighted the fact that, while parents worry about securing a future for their children, many are not planning ahead for it.

The objective of the campaign was to get parents to download the report, thereby raising awareness for the need to plan ahead to support their child’s education.